Living souls will inevitably question the authenticity of online professional profile as we commenced through the journey of Digital visitors-residents and Multiple online identities. However authenticity is critical in the development of our online portfolio and individuals should conduct self-analysis, self-branding and connectivity to ensure the authenticity of their profile.
Why google wants you to goggle yourself? This article mentioned that users are not satisfied about the results that they received when they are searching for their name. One of the solution to enhance user control would be google profile. Individuals will be able to include more information to their profile and the page will be ranked higher when people are searching using their name and keywords associated to them. This is well related to my personal experience as I had been updating my profile since the start of this module.
In addition, individuals are required to practice “defensive googling” to ensure the presentation of a clean version of themselves to their prospective employers as mistaken online identities can result in serious consequences.
Branding is critical in the building of online professional profile. Individuals should create consistent image for their professional profile and according to “Dorie Clark” individuals should create a domain name, LinkedIn and Twitter as it reinforces their branding and build the online presence of their profile.
In addition, 93% of recruiters use or plan to use social media to support recruiting efforts, which makes the growth of social media mind-boggling. Therefore users should place social icons on blogs to allow users to connect with their visitors and making self-profile search friendly as employers might equate low online presence candidates as inexperienced candidates of the industry.
According to Lida Citroen, it is significant to connect with the decision makers, information sources and cheerleaders who could provide platform and valuable insight for individuals to position themselves for a job opportunity.
The connectivity with such categories will further develop individuals self-branding and self-analysis. Moreover, 93% of recruiters will review the candidate profile before making a hiring decision therefore it would be wise to connect with people such as Alan H Turner II and Anne Wilson to boost the online professional profile as they are both the CEO of the respective organizations.
On the contrary, individuals should avoid posting negative issues on the social media platform such as sexual and racist post in the writing of their post as might result in negativity and caused them to lose their job due to the wide connectivity that social media brings to the people.
In conclusion, Socrates once mentioned “to find yourself, think for yourself.” This is the basic principle of building an authentic online professional profile as being someone that isn’t yourself is tiring. Moreover from the marketer perspective, individuals should understand the importance of self-branding and use it as a form of online identities to advertise themselves to potential employers and continually re-envisioning their blog in order to develop and enhance the authenticity of their profile’s.
How blogging can help you get a job. (2014, October 28). Retrieved November 5, 2015, from http://www.theemployable.com/index.php/2014/10/28/blogging-can-help-get-job/
McNichol, T. (2009, April 25). Why Google Wants You to Google Yourself. Retrieved November 5, 2015, from http://content.time.com/time/business/article/0,8599,1893965,00.html
Google Features. (n.d.). Retrieved November 5, 2015, from https://www.google.com/+/learnmore/profile/
Guide to Defensive Googling. (n.d.). Retrieved November 5, 2015, from http://www.job-hunt.org/guides/google/defensive-googling-method.shtml
The Ultimate Guide to Online Branding and Building Authority Part II – Social Media. (n.d.). Retrieved November 5, 2015, from https://blog.kissmetrics.com/guide-to-online-branding-2/
2014 Social Recruiting Survey. (n.d.). Retrieved November 5, 2015, from https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf
Lida Citroen – Network with Industry Experts, Gain Valuable Insight. (n.d.). Retrieved November 5, 2015, from https://www.youtube.com/watch?v=WcexOy5dGkQ
Ronson, J. (2015, February 14). How One Stupid Tweet Blew Up Justine Sacco’s Life. Retrieved November 5, 2015, from http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html?_r=1
Perfect Your Authentic Online Leadership Profile on Social. (2015, March 17). Retrieved November 5, 2015, from http://www.bethkanter.org/leader-profile/
How to Connect with the Right People When Networking – And Keep Them on Your Side. (2013, November 20). Retrieved November 5, 2015, from http://www.careerattraction.com/intentional-networking-how-to-connect-with-the-right-people-and-keep-them-interested/