The argument between paid and free content is inevitable. “If you have knowledge, let others light their candles at it.” (Margaret Fuller) This further strengthen my belief in the implementation of open access which will results in connectivity and the stimulation of engagement among individuals.
In reference to Clinton post, I was captivated by his viewpoint of advertising through Google and Facebook. This change my perspective of advertising platform and how marketers could enhance their online professional profile and promote their product with the growth of ‘Digitisation.’
Through further research, digital advertising spending is expected to double and eclipse TV advertising in 2018 as shown in the graph above. Incorporation with the development of online professional profile and hyper-connectivity through multiple online identities, marketers will be able to leverage on the growth of ‘Digitisation’ as Facebook and Google will rule the future of advertising. In addition, digital advertising and open access will transform the internet into a cornerstone of freedom and opportunity.
In reference to Nicole post, I was fascinated by her viewpoint on Open Education Resources (OER) which I had overlooked for my blog post. This broaden my perspective as education at its core is sharing. How can we ensure the sustainability of the OER? Does OER result in the promotion of ethical usage of resources? How can we show our appreciation to the publishers?
Video Credit: YouTube via Google
After further examination, sustainability of the OER could be further enhanced by the public investments from the government in educational resources. With the incorporation of open access, individuals from the global will be able to attain the education that they desire due to the reduction in the cost of education materials for students.
Personally as a student, I believe that publisher should be making their materials freely available online as it helps to refine the content of the materials through OER and individuals should practice ethical usage of resources by adopting the proper method of citation in appreciation of the publisher effort.
In conclusion, “Knowledge is possessed only by sharing; it is safeguarded by wisdom and socialized by love.” Therefore a sharing culture will encourage engagement through the use of various technological advancement in the virtual world and discourage the adoption of unethical practices.
See my comment for Clinton and Nicole here.
(378 Words)
References:
Ross Thought in Action. (n.d.). Retrieved November 12, 2015, from https://michiganross.umich.edu/rtia-articles/online-content-fee-free
Facebook IPO: Can Facebook Beat the Google Display Network in Online Advertising? (n.d.). Retrieved November 12, 2015, from http://www.wordstream.com/articles/facebook-vs-google-display-network
Thompson, D. (2014, March 25). Facebook and Google Own the Future of Advertising—in 2 Charts. Retrieved November 12, 2015, from http://www.theatlantic.com/business/archive/2014/03/facebook-and-google-own-the-future-of-advertising-in-2-charts/359568/
US Online and Traditional Media Advertising Outlook, 2015-2019. (2015, June 16). Retrieved November 12, 2015, from http://www.marketingcharts.com/traditional/us-online-and-traditional-media-advertising-outlook-2015-2019-55869/
Sharing Knowledge – Picture. (n.d.). Retrieved November 12, 2015, from http://truthbook.com/inspirational-posters/sharing-knowledge-pic
Dramatically Bringing Down the Cost of Education with OER. (n.d.). Retrieved November 12, 2015, from https://www.americanprogress.org/issues/labor/news/2012/02/07/11167/dramatically-bringing-down-the-cost-of-education-with-oer/
Believe you can and you’re halfway there. –Theodore Roosevelt 